FOR IMMEDIATE RELEASE Contact:
Mike Lohman Shure Incorporated
847-600-6417
Lohman_mike@shure.com
SHUREÕS BID FOR HEARING PROGRAM AWARDS $50,000 TO HEARING
CONSERVATION CHARITIES
Three Organizations Receive Grants to Support Research, Increase
Public Awareness about Hearing Conservation
ANAHEIM, CA, January 16, 2004 Ð Shure Incorporated announced
today at the Third Annual Musical Roots benefit concert
that $50,000 will be awarded to three organizations as part
of the companyÕs Shure Bid for Hearing program.
This program helps educate the public about the dangers of
noise-induced hearing loss while raising money for non-profit
organizations to fund their activities.
"Each year we look forward to hosting this concert in order
to fund the various educational efforts of the hearing conservation
charities we support," said Al Hershner, Vice President
and General Manager of ShureÕs U.S. Business Unit. "We hope
that through
the work of these organizations, more people will understand
the importance of protecting their hearing in order to enjoy
music and the sounds of their everyday lives
." Reverend Horton Heat was the headline act at this yearÕs
Musical Roots Concert at the House of Blues in Anaheim, California.
"WeÕre happy to be a part of this event for Shure because
everyone should understand that hearing loss is an important
issue,
especially musicians who need to protect their ears in order
to keep performing," said James Heath, lead singer for Reverend
Horton Heat.
"And if youÕre a fan who attends live performances, always
remember to wear ear plugs so that you can continue enjoying
your favorite
music for a long, long time.
" This year, the three organizations receiving grants are
the Kresge Hearing Research Laboratory at Louisiana State
University,
the House Ear Institute (HEI), and Hearing Education and
Awareness for Rockers (HEAR).
The Kresge Hearing Research Laboratory operates as part of
the Louisiana State University Health Sciences Center Foundation.
The Kresge LabÕs mission is to empower people with life-enhancing
creative alternatives to hearing problems and the prevention
of
hearing loss through education and ground-breaking research
on the mechanisms of hearing. The grant money awarded to the
Kresge Lab will be used to fund research on hearing loss
and attitudes surrounding hearing loss amongst musicians.
The House Ear Institute (HEI), located in Los Angeles, California,
is a world- renowned nonprofit scientific hearing research
center.
Through research and education the Institute aims to improve
the quality of life. Scientists are exploring the causes of
auditory
disorders on the cellular and molecular level as well as
refining the application of auditory implants and hearing
aids. For more
information on HEI go to www.hei.org. The grant money awarded
to HEI will be used to cover the costs of providing free hearing
screenings at the 2004 NAMM trade show, and to fund HEIÕs
Sound PartnersÔ program.
Hearing Education and Awareness for Rockers (H.E.A.R.) is
a non-profit organization dedicated to raising awareness of
the real
dangers of repeated exposure to excessive noise levels, which
can lead to permanent, and sometimes debilitating, hearing
loss and tinnitus.
For more information on H.E.A.R. go to www.hearnet.com. The
grant money awarded to H.E.A.R. will be used to fund educating
the public
about hearing loss and the creation of materials to promote
the findings of a recent Shure-sponsored H.E.A.R. study.
About Shure Incorporated Founded in 1925, Shure Incorporated
(www.shure.com) is widely acknowledged as the world's leading
manufacturer of microphones and audio electronics. Over
the years, the company has designed and produced a wide variety
of
high-quality consumer and professional audio products, providing
a vehicle for an individualÕs personal sound. ShureÕs diverse
product
line includes world-standard microphones, premier wireless
audio systems, top-rated phonograph cartridges, problem-solving
mixers,
digital signal processors, and personal monitors. Today,
Shure products are used wherever high-quality audio performance
is a top priority,
in a wide variety of industries, markets, and settings.
Shure Incorporated corporate headquarters are located at 5800
West Touhy Avenue,
Niles, IL 60714-4608, 847-600-2000. * * *
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