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FOR IMMEDIATE RELEASE Contact:

Mike Lohman Shure Incorporated

847-600-6417

Lohman_mike@shure.com

SHURE’S BID FOR HEARING PROGRAM AWARDS $50,000 TO HEARING CONSERVATION CHARITIES

Three Organizations Receive Grants to Support Research, Increase Public Awareness about Hearing Conservation

ANAHEIM, CA, January 16, 2004 – Shure Incorporated announced today at the Third Annual Musical Roots benefit concert

that $50,000 will be awarded to three organizations as part of the company’s Shure Bid for Hearing program.

This program helps educate the public about the dangers of noise-induced hearing loss while raising money for non-profit

organizations to fund their activities.

"Each year we look forward to hosting this concert in order to fund the various educational efforts of the hearing conservation

charities we support," said Al Hershner, Vice President and General Manager of Shure’s U.S. Business Unit. "We hope that through

the work of these organizations, more people will understand the importance of protecting their hearing in order to enjoy

music and the sounds of their everyday lives

." Reverend Horton Heat was the headline act at this year’s Musical Roots Concert at the House of Blues in Anaheim, California.

"We’re happy to be a part of this event for Shure because everyone should understand that hearing loss is an important issue,

especially musicians who need to protect their ears in order to keep performing," said James Heath, lead singer for Reverend Horton Heat.

"And if you’re a fan who attends live performances, always remember to wear ear plugs so that you can continue enjoying your favorite

music for a long, long time.

" This year, the three organizations receiving grants are the Kresge Hearing Research Laboratory at Louisiana State University,

the House Ear Institute (HEI), and Hearing Education and Awareness for Rockers (HEAR).

The Kresge Hearing Research Laboratory operates as part of the Louisiana State University Health Sciences Center Foundation.

The Kresge Lab’s mission is to empower people with life-enhancing creative alternatives to hearing problems and the prevention of

hearing loss through education and ground-breaking research on the mechanisms of hearing. The grant money awarded to the

Kresge Lab will be used to fund research on hearing loss and attitudes surrounding hearing loss amongst musicians.

The House Ear Institute (HEI), located in Los Angeles, California, is a world- renowned nonprofit scientific hearing research center.

Through research and education the Institute aims to improve the quality of life. Scientists are exploring the causes of auditory

disorders on the cellular and molecular level as well as refining the application of auditory implants and hearing aids. For more

information on HEI go to www.hei.org. The grant money awarded to HEI will be used to cover the costs of providing free hearing

screenings at the 2004 NAMM trade show, and to fund HEI’s Sound Partners‘ program.

Hearing Education and Awareness for Rockers (H.E.A.R.) is a non-profit organization dedicated to raising awareness of the real

dangers of repeated exposure to excessive noise levels, which can lead to permanent, and sometimes debilitating, hearing loss and tinnitus.

For more information on H.E.A.R. go to www.hearnet.com. The grant money awarded to H.E.A.R. will be used to fund educating the public

about hearing loss and the creation of materials to promote the findings of a recent Shure-sponsored H.E.A.R. study.

About Shure Incorporated Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading

manufacturer of microphones and audio electronics. Over the years, the company has designed and produced a wide variety of

high-quality consumer and professional audio products, providing a vehicle for an individual’s personal sound. Shure’s diverse product

line includes world-standard microphones, premier wireless audio systems, top-rated phonograph cartridges, problem-solving mixers,

digital signal processors, and personal monitors. Today, Shure products are used wherever high-quality audio performance is a top priority,

in a wide variety of industries, markets, and settings. Shure Incorporated corporate headquarters are located at 5800 West Touhy Avenue,

Niles, IL 60714-4608, 847-600-2000. * * *

 





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