 VIP,
January 1999
Lou Alder
H.E.A.R. wishes to honor Mr. Lou Adler, one of rock's most
influencial personalites of all times...
Thank you Lou and the Monterey Pop Foundation for your generous
support of our work. We couldn't do it without you. YOU ROCK!!!
"The Monterey International Pop
Festival Foundation and I warmly recommend H.E.A.R. for its work in educating
the public to the dangers of
hearing loss."
"This is an issue of great importance
to those of us who really care about rock music and the artists and public
that make it possible. H.E.A.R.'s
program and goals reflect the same creativity and passion that went into
the making of the Monterey Pop Festival."
"We are delighted to support
your work, especially on behalf of Pete Townshend of The Who as well as
all the musicians and artists whoperformed there June 16,17 & 18,
1967, those outstanding talents who performed for free resulting in the
ongoing work of the Monterey International Pop Festival Foundation."
Lou Adler's name is almost instantly recognizable to most
people. He is one of the most successful and best-known music producers
of all time, an entertainment legend in his own right, identified inextricably
with musical culture.
With an uncanny feel for the public mood, he has been at
the forefront of launching such national and international trends as surf
music, independent production, go-go music, live recording, protest rock,
progressive (underground) rock, rock festivals, rock charity and public
service, serious rock films, rock film soundtracks, "boutique"
record labels, rock comedy, multicultural rock, solo songwriter-singers,
rock theater, and rock night clubs.
As much as anyone, he caused the music industry to shift
its base during the 1960s from New York to Los Angeles in the course of
popularizing California pop culture. You know music he has produced, such
as "California Dreamin'," "If You're Going To San Francisco
(Wear Some Flowers In Your Hair)," "Eve of Destruction,"
"Little Old Lady From Pasadena," "It's Too Late,"
and the entire classic collection of the Tapestry album.
Before Monterey Pop, he is the one who gave us strings of
hits by Jan and Dean, Johnny Rivers, and The Mamas and The Papas. Then,
he forever altered world culture and music in 1967 by co-producing the
Monterey International Pop Festival, the first rock festival. After that
came Spirit, and then Carole King; and the comedy of Cheech and Chong.
A three-time Grammy winner, he has produced 18 Gold and
Platinum albums (including some of the biggest selling albums of all time),
produced 33 Top 10 singles, and co-written three Top 10 songs, "Honolulu
Lulu," "Poor Side of Town," and "(What A) Wonderful
World."
He has produced for the stage (The Rocky Horror Show, Zoot
Suit) and produced theatrical motion pictures grossing hundreds of millions
of dollars, including Monterey Pop, Brewster McCloud, The Rocky Horror
Picture Show, Up In Smoke; and he also directed the feature films Up In
Smoke and Ladies and Gentlemen The Fabulous Stains.
Believing in giving back to the community, his philanthropy
is legendary. He founded the first rock-and-roll charity (The Monterey
International Pop Festival Foundation) and directs its ongoing giving.
He was an early supporter of the L.A. Free Clinic and serves on its board.
He was a founder of the L.A. Children's Museum and serves on its board.
He and his wife Page Hannah-Adler are personally active in public service
causes and are founding board members of the recently formed U.C.L.A.
Children's Hospital.
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