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VIP, January 1999

Lou Alder

H.E.A.R. wishes to honor Mr. Lou Adler, one of rock's most influencial personalites of all times...

Thank you Lou and the Monterey Pop Foundation for your generous support of our work. We couldn't do it without you. YOU ROCK!!!

"The Monterey International Pop Festival Foundation and I warmly recommend H.E.A.R. for its work in educating the public to the dangers of
hearing loss."

"This is an issue of great importance to those of us who really care about rock music and the artists and public that make it possible. H.E.A.R.'s
program and goals reflect the same creativity and passion that went into the making of the Monterey Pop Festival."

"We are delighted to support your work, especially on behalf of Pete Townshend of The Who as well as all the musicians and artists whoperformed there June 16,17 & 18, 1967, those outstanding talents who performed for free resulting in the ongoing work of the Monterey International Pop Festival Foundation."

Lou Adler's name is almost instantly recognizable to most people. He is one of the most successful and best-known music producers of all time, an entertainment legend in his own right, identified inextricably with musical culture.

With an uncanny feel for the public mood, he has been at the forefront of launching such national and international trends as surf music, independent production, go-go music, live recording, protest rock, progressive (underground) rock, rock festivals, rock charity and public service, serious rock films, rock film soundtracks, "boutique" record labels, rock comedy, multicultural rock, solo songwriter-singers, rock theater, and rock night clubs.

As much as anyone, he caused the music industry to shift its base during the 1960s from New York to Los Angeles in the course of popularizing California pop culture. You know music he has produced, such as "California Dreamin'," "If You're Going To San Francisco (Wear Some Flowers In Your Hair)," "Eve of Destruction," "Little Old Lady From Pasadena," "It's Too Late," and the entire classic collection of the Tapestry album.

Before Monterey Pop, he is the one who gave us strings of hits by Jan and Dean, Johnny Rivers, and The Mamas and The Papas. Then, he forever altered world culture and music in 1967 by co-producing the Monterey International Pop Festival, the first rock festival. After that came Spirit, and then Carole King; and the comedy of Cheech and Chong.

A three-time Grammy winner, he has produced 18 Gold and Platinum albums (including some of the biggest selling albums of all time), produced 33 Top 10 singles, and co-written three Top 10 songs, "Honolulu Lulu," "Poor Side of Town," and "(What A) Wonderful World."

He has produced for the stage (The Rocky Horror Show, Zoot Suit) and produced theatrical motion pictures grossing hundreds of millions of dollars, including Monterey Pop, Brewster McCloud, The Rocky Horror Picture Show, Up In Smoke; and he also directed the feature films Up In Smoke and Ladies and Gentlemen The Fabulous Stains.

Believing in giving back to the community, his philanthropy is legendary. He founded the first rock-and-roll charity (The Monterey International Pop Festival Foundation) and directs its ongoing giving. He was an early supporter of the L.A. Free Clinic and serves on its board. He was a founder of the L.A. Children's Museum and serves on its board. He and his wife Page Hannah-Adler are personally active in public service causes and are founding board members of the recently formed U.C.L.A. Children's Hospital.


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