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September 2004

H.E.A.R. Honors Carlos Santana

Carlos Santana is at the pinnacle of a remarkable recording and performing career that has spanned five decades, outlasted countless musical trends, sold more than fifty million albums, played live to upwards of thirty million fans, and garnered countless awards and honors, including a 1998 induction into the Rock 'n Roll Hall Of Fame. For over thirty years, Santana has been tirelessly creating his own unique fusion of passionate, guitar-powered music, creatively blending potent rock 'n roll with blues-driven elements, sensuous Afro-Cuban rhythms, and infusions of numerous other global music idioms. Long before 'World Music' was coined as a phrase, Santana was making it and popularizing it-perhaps even defining it...and ever since Carlos and his band exploded onto the stage with an electrifying performance at the original 1969 Woodstock Festival, the world has indeed been listening.

Carlos Santana's latest album release, Supernatural, the 36th of his career, spotlights a legendary artist at the peak of his powers. Supernatural has sold in excess of ten million copies, and has been officially certified 'Dectillion Platinum' - Diamond Status-by the R.I.A.A. It won nine GRAMMYs at the 42nd Annual GRAMMY Awards in February 2000, including Album Of the Year, Best Rock Album, and Record Of The Year and Song Of The Year for 'Smooth,' Santana's unforgettable collaboration with alternative-rock favorite Matchbox Twenty's Rob Thomas. In 1999 anyone on the planet with a radio couldn't help but feel the sultry groove of this Latin flavored, mid-tempo rock masterpiece. Carlos explains that "Some songs are just like tattoos for your brain...you hear them and they're affixed to you"-'Smooth' proved its staying power with a record 12 consecutive weeks at #1 on Billboard's Hot 100 chart, making it the longest running #1 single of 1999. 

Carlos  Santana  will be honored as the 2004 Latin Recording Academy® Person Of The Year!

The honor recognizes Carlos’ professional, cultural and social accomplishments. Carlos will receive the 2004 Latin Recording Academy Person Of The Year honor on Aug. 30, 2004, at a star-studded tribute dinner and concert at the Century Plaza Hotel in Los Angeles. A portion of the proceeds will benefit the MusiCares® Foundation.

"The Latin Recording Academy honors Carlos Santana as an extraordinary human being, musician and activist who has made a global impact on music and culture," said Gabriel Abaroa, President of the Latin Recording Academy. "His exceptional talent, expansive body of music, social activism, honesty and wisdom are the qualities that make Santana the epitome and embodiment of the Latin Recording Academy Person Of The Year. By recognizing Santana, the Latin GRAMMY® community honors a man who has shown the rare ability to wear his remarkable talent with humility. ¡Viva Carlos Santana!"

The 2004 Latin Recording Academy Person Of The Year tribute dinner is one of the most prestigious events of the Road To The Latin GRAMMYs and will precede the 5th Annual Latin GRAMMY Awards, which will be held at the Shrine Auditorium in Los Angeles on Wednesday, September 1, and will be broadcast domestically by the CBS Television Network from 8 – 10 p.m. (ET/PT).

Carlos Santana is the fifth Latin Recording Academy Person Of The Year honoree. Previous honorees were Gilberto Gil, Vicente Fernández, Julio Iglesias, and Emilio Estefan.

Carlos Santana's Milagro ("Miracle") is a charitable foundation that supports underrepresented and underprivileged children and youth in the areas of arts, education and health.

H.E.A.R. is proud to honor Carlos Santana for his dedication to his music and to his community.


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