Welcome to SHURE !
Since 1925, wherever sound is amplified or recorded, Shure
has been there. As the leading manufacturer of microphones
and audio electronics for over 75 years, Shure has been a
pioneer in the music world with the innovations and industry
firsts that have redefined how musicians and music-lovers
experience sound. But, advances in technology have also made
it possible for people to listen to music at much louder volumes.
Because Shure wants people who are passionate about music
to enjoy it for the duration of their lives, the company is
committed to teaming with hearing conservation organizations
like H.E.A.R. to raise awareness about the dangers of noise-induced
hearing loss. Shure recognized that in order to help musicians
and their fans to understand that there are things they can
do to preserve their hearing, it was essential to align with
organizations that were already getting the word out about
the dangers associated with living in a high-noise world.
That's how Shure got involved with H.E.A.R. They're a natural
partner for helping Shure reach their long term goal of heightened
awareness. Shure supports organizations like H.E.A.R. with
funds raised through benefit concerts and online auctions,
which are part of the Shure Bid for Hearing initiative, a
multi-part program dedicated to educating people on how to
enjoy sound responsibly.
Most recently, Shure allocated a portion of the proceeds
from last year's Musical Roots Concert to the sponsorship
of H.E.A.R.'s study of occupational hearing loss and tinnitus
within the music industry. In addition to educational efforts,
Shure is committed to providing technology that when used
properly helps to protect musicians from over-exposure to
dangerously high noise levels. In 1997 the company launched
their first personal monitor system (PSM), which allows musicians
to hear themselves as they perform onstage.
 
From a hearing health perspective, traditional "wedges" or
speakers that performers used to us to listen to their performances
prior to the introduction of PSMs tended to create an incredibly
loud onstage environment.
The benefit of personal monitors is that musicians now have
the ability to hear a clearer mix at lower sound levels, an
achievement made possible by three distinctive features.The
first is a volume control which allows users to control their
volume right from their bodypack. In addition to a personal
volume control, the system has a built-in limiter, which lets
musicians know it's getting too loud and will actually prevent
the system from getting any louder. The third and most important
feature is the isolation element that accompanies Shure's
"in ear" earphones.
The earphones are one part of the PSM system and work much
like an earplug does to seal out outside noise. Depending
on the fit, the particular sleeve you use, and the shape of
your ear, the earphones can block out up to 25dB of outside
noise. This means musicians are hearing only what they want
to hear onstage rather than a lot of onstage noise.
If you're interested in learning more about the Shure Bid
for Hearing initiative, please contact Michelle Kohler from
Shure at 847-600-6416. Michelle Zenner Kohler Shure Incorporated
Public Relations Manager 5800 West Touhy Ave., Niles, IL 60714-4608
ph: 847-600-6416 fax: 847-600-6404
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