PRESS RELEASE: WISE EARS! NEWS September 2000
Welcome to the latest edition of WISE EARS! News - the best place for
WISE EARS! coalition members to follow the campaign's progress in preventing
noise-induced hearing loss (NIHL) in the public and the worker.
NEW OUTREACH ACTIVITIES WISE EARS! launched its rural health outreach
effort this month to coincide with National Hunting and Fishing Day on
September 23. Look for "Bang! Boom! Buzzz!" in your local newspapers.
It's a new article that encourages Americans living in rural areas to
protect their hearing. Other activities included a National Institutes
of Health News Advisory calling for hearing protection in rural America.
The advisory was sent to national and local media outlets, State Offices
of Rural Health, and health professionals at the American Academy of Otolaryngology-Head
and Neck Surgery Annual Conference in Washington, D.C.
NATIONAL CAMPAIGN FOR HEARING HEALTH - TOXIC NOISE INITIATIVE The National
Campaign for Hearing Health (NCHH), WISE EARS! coalition member, launched
its Toxic Noise initiative over the July 4th weekend. The purpose is to
catalyze public attention and action around the issue of noise-induced
hearing loss. The launch received extensive coverage nationwide including
a front page USA Today story. On August 16, a Labor Day Toxic Noise release
provided the NCHH's Harris Poll results on hearing testing frequency.
Elizabeth Foster, NCHH director, was interviewed by WRKO-Boston and KBRO-San
Francisco. This month, a back-to-school Toxic Noise release encourages
parents to have their children's hearing tested and urges children to
practice "volume discipline."
NCHH also launched their Teen Toxic Noise Project using Memphis, TN as
their model city. To learn more visit www.hearinghealth.net or www.toxicnoise.org.
Congratulations to NCHH for dedicating its new national headquarters on
September 25. The address is: 1050 17th Street, NW, Suite 701 Washington,
DC 20036. (202) 289-5850
HEALTHY PEOPLE 2010 COMMITTEE ON HEARING MEETS NIDCD, the co-lead with
the National Eye Institute on Chapter 28, "Vision and Hearing," hosted
its first meeting to exchange information and data related to the objectives
in the Healthy People 2010 Chapter on Hearing and Vision. Several objectives
relate to the WISE EARS! campaign, including hearing protection and preventing
NIHL in children, workers and the public. Working Group members include
government representatives, professional organizations, and some WISE
4-H JOINS WISE EARS! 4-H, an international organization offering young
people opportunities in communications, leadership, career development,
livestock, home improvement, and computer technology, has joined WISE
EARS! 4-H programs are conducted in 3,150 counties of the United States
as well as internationally, and there are 46 million alumni enrolled.
Healthy lifestyle is an important aspect of the leadership content. They
also have special programs through land grant colleges and universities,
historically Black colleges and universities, and American Indian and
Native Alaskan programs.
GIRL SCOUTS OVERWHELMING RESPONSE In our first week of partnership with
Girl Scouts USA, we potentially reached over 70,000 girls and their families
with the WISE EARS! message. Packages arrived at Girl Scout Councils across
the Nation on July 25, 2000. Within the first week, several councils responded
quickly and enthusiastically requesting loads of information and materials
on the WISE EARS! campaign. Thanks to the following Councils for their
immediate response: The Girl Scouts San Diego Imperial Council; The Rio
Grande Girl Scout Council; Green Tree Girl Scout Council; Girl Scout Council
of Bergen County; The Redlands Council of Girl Scouts.
CHECK YOUR MAIL Coalition members will receive a package in the mail
next month containing our WISE EARS! grassroots flyer in English and Spanish,
an NIH News Advisory on Hearing Protection in Rural America, WISE EARS!
tent cards, and other new materials. Members needing bulk supplies should
contact the NIDCD clearinghouse at 1-800-241-1044. Other materials available
are: Posters (large and small) WISE EARS! Grassroots flyer Stickers Bookmarks
Ad Slicks Fact Sheets Pins Banners Magnets Folders Door hangers Tent Cards
Se Habla Espanol WISE EARS! is making a targeted effort to reach workers
and children in the Latino/Latina and Hispanic communities. We have produced
many WISE EARS! >publications in Spanish. Some items of interest are:
Matte Feature Article Ten Ways to Recognize Hearing Loss Bookmark Grassroots
flyer How Loud is Too Loud Ruler Film Slide for Movie Theatres
NEWS FROM YOU :Hearing Education for Rockers (H.E.A.R) was the topic
of a question on VH-1 Rock & Roll JEOPARDY TV Show which airs globally.
Vince Neil of Motley Crue was asked, "What is the organization co-founded
by Kathy Peck to prevent hearing loss among Rock Musicians?" Vince replied,
"What is H.E.A.R.?" Rock & Roll JEOPARDY! Airs every Monday at 8:00 PM
EST and is re-broadcast every Saturday at 11 am EST on VH-1. We always
knew that H.E.A.R. was a good answer! For more information on the WISE
EARS! campaign, visit: http://www.nih.gov/nidcd/Marin Allen, NIDCD Max
Lum, NIOSH e-mail Marin_Allen@nih.gov firstname.lastname@example.org telephone (301) 496-7243
(202) 401-0721 fax (301) 402-0018 (202) 260-1898 Sharon Ricks
> --------------------------------------------------- > Public Affairs
Specialist Office of Health Communication and Public Liaison NIDCD 31
Center Drive, MSC 2320 Building 31, 3C-35 301-496-7243 (voice) 301-402-0018