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For Immediate Release Nebraska ETV's "Deafening Sound

Explores Noise-Induced Hearing Loss LINCOLN, Neb. (Nov. 10, 2000) -- Our world is noisy and we are steadily cranking up the volume. According to the National Institutes of Health, approximately 10 million people of all ages in the United States have permanent hearing loss caused by brief but intensive noise, or cumulative exposure to harmful levels of sound. One obvious cause of the increasing prevalence of hearing loss, especially among the young, is digital sound systems capable of extreme amplification. Surprisingly, other common causes include musical instruments, sports stadiums, children's toys and theater movies, all which can produce sound at a decibel level loud enough to damage hearing.

"Deafening Sound," a new one-hour program produced by Nebraska ETV, explores our sometimes deafening world. It features interviews with hearing specialists as well as profiles of musicians, technicians and young people hooked on extreme sound. The program also looks at the movement to educate the public about the hazards of noise exposure and ways to protect hearing lead by H.E.A.R. Hearing Education and Awareness for Rockers and other groups.

"Deafening Sound" will air Tuesday, Nov. 21, at 7 p.m. CT (6 MT) on the statewide Nebraska ETV Network. Viewers may call in with their comments and questions for a panel of experts during a live, half-hour follow-up special airing immediately after the broadcast Tuesday, Nov. 21, at 8 p.m. CT (7 MT). Viewers statewide may participate by calling toll-free to (800) 676-5446.

Lincoln-area residents may call 472-1212. "Deafening Sound" will be rebroadcast on Nebraska ETV Sunday, Nov. 26, at 5 p.m. CT (4 MT). It will be rebroadcast on NETV2 (EduCable)*, the cable television service of Nebraska Educational Telecommunications (NET), on Friday, Nov. 24, at 4:30 p.m. CT (3:30 MT); Saturday, Nov. 25, at 5 p.m CT (4 MT); Wednesday, Nov. 29, at 10 a.m. and 2:30 p.m. CT (9 and 1:30 MT); and Thursday, Nov. 30, at 9 p.m. CT (8 MT). A taped version of the follow-up special will rebroadcast following the NETV2 airings on Saturday, Nov. 25, at 6 p.m. CT (5 MT); and Wednesday, Nov. 29, at 11 a.m. and 7:30 p.m. CT (10 and 6:30 MT).

"Deafening Sound" is closed captioned for hearing-impaired audiences by the Nebraska Captioning Center. In conjunction with the broadcast of "Deafening Sound," the Nebraska ETV Network's weekly news magazine "Statewide" will feature a special report on agriculture- and industry-related hearing problems Friday, Nov. 17, at 8 p.m. CT (7 MT); Saturday, Nov. 18, at 7:30 p.m. CT (6:30 MT); and Sunday, Nov. 19, at 1:30 p.m. CT (12:30 MT). "Statewide" is a production of the News and Public Affairs Unit of University of Nebraska-Lincoln Television for broadcast on the Nebraska ETV Network and NETV2. It is closed captioned for hearing-impaired viewers by the Nebraska Captioning Center.

The Nebraska Public Radio Network (NPRN) will also carry programming related to "Deafening Sound." NPRN reporter/producer Keith Ludden will explore the topic of hearing loss associated with workplaces from factories to farms. The two-part radio series will air during Nebraska news segments on "Morning Edition" Monday and Tuesday, Nov. 20 and 21, at 6:04 and 7:04 local time (and 8:04 except on KUCV-FM in Lincoln). The Nebraska Public Radio Network broadcasts on the following frequencies: Alliance/91.1 FM; Bassett/90.3 FM; Chadron/91.9 FM; Columbus/90.3 FM; Culbertson/92.7 FM; Falls City/91.7 FM; Harrison/89.5 FM; Hastings/Grand Island/89.1 FM; Lexington/88.7 FM; Lincoln/90.9 FM; Max/93.3 FM; McCook/92.7 FM; Merriman/91.5 FM; Norfolk/89.3 FM; and North Platte/91.7 FM.

Production funding for "Deafening Sound" was provided in part by Nebraskans for Public Television and the Corporation for Public Broadcasting through the Central Educational Network. A "Deafening Sound" Web site (link at NET Online, http://net.unl.edu) is available to viewers seeking additional information on the topic of noise-induced hearing loss, links to related sites and other details on resources available. Nebraska ETV, NETV2 and NPRN are services of NET. Their complete program schedules are available on NET Online (http://net.unl.edu). -30- RELEASE WRITTEN BY: Kara Schweiss, (402) 472-9333, Ext. 694, or e-mail at kschweiss2@unl.edu PROGRAM INFORMATION: Joe Turco, (402) 472-9333, Ext. 337 *EDITOR'S NOTE: NETV2 is the 24-hour cable television service of Nebraska Educational Telecommunications. It offers a variety of locally-produced and nationally-acquired programs including gavel-to-gavel coverage of the Nebraska Legislature, cultural and public affairs programs and children's programs, and is provided to cable operators free of charge. NETV2 may currently be seen in the following communities: Alliance, Auburn, Aurora, Bartley, Benkelman, Cambridge, Chadron, Columbus, Crete, Curtis, Douglas County, Fairbury, Falls City, Fremont, Gering, Grand Island, Haigler, Kearney, Lexington, Lincoln, Macy, Maywood, Nebraska City, Norfolk, North Platte, Ogallala, Omaha, Scottsbluff, Seward, Sidney, Superior, Terrytown, Wauneta and York. If your community does not receive NETV2, please contact your local cable provider and ask them to add NETV2 to their service. Kara Schweiss Public Information Officer I Nebraska Educational Telecommunications (NET) 1800 North 33rd St. Lincoln, NE 68583 402-472-9333 x694 Fax: 402-472-1785 kschweiss2@unl.edu


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